Privacy Policy | GO First Consulting

GO First Consulting ("we," "us," or "our") operates the website located at gofirstconsulting.com (the "Site"). This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.

By using our Site, you agree to the practices described in this policy.

1. Information We Collect

Information You Provide

When you fill out a form on our Site — including the Builder Profit-Leak Audit request, Builder Scorecard, free resource downloads, or any contact form — we may collect:

Full name
Email address
Phone number
Company name and annual revenue range
Business goals and operational challenges (from diagnostic questionnaires)

Automatically Collected Information

When you visit our Site, we automatically collect certain information, including:

Pages visited and referrer URL
Browser type and device information
IP address (anonymized where possible)
Timestamps and session duration
A randomly generated visitor ID stored in your browser's localStorage (key: polsia_vid) to track unique visits across sessions — this contains no personally identifiable information

2. Cookies and Tracking Technologies

We use cookies and similar technologies to understand how visitors use our Site and to improve our marketing. Specifically:

Meta Pixel (Facebook Pixel)

Our Site uses the Meta Pixel (Pixel ID: 1258555125604547), a tracking code provided by Meta Platforms, Inc. The Meta Pixel records actions you take on our Site (such as page views and form submissions) and sends that data to Meta to help us measure the effectiveness of our advertising and reach people who have expressed interest in our services. Meta's data practices are governed by the Meta Privacy Policy. You can opt out of interest-based advertising from Meta by adjusting your Ad Preferences.

Analytics Tracking

We operate our own lightweight analytics system to track page views, referral sources, and general usage patterns. This data is aggregated and used internally to improve our content and user experience. It does not identify you personally.

3. How We Use Your Information

We use the information we collect for the following purposes:

To respond to inquiries. When you book a strategy call or submit a diagnostic form, we use your contact information to schedule and prepare for that conversation.
To deliver free resources. If you request a checklist, scorecard, or other free resource, we use your email to send it to you.
Email marketing. If you opt in to our email list, we will send you educational content, updates, and offers related to construction business systems, JobTread, and operational consulting. You can unsubscribe at any time via the link in any email.
To improve our Site. We analyze aggregated usage data to understand what content is most useful and where to focus our efforts.
Advertising attribution. We use the Meta Pixel to measure which ads drive inquiries and to run retargeting campaigns on Facebook and Instagram.

We do not sell your personal information to third parties.

4. Third-Party Services

Our Site integrates with the following third-party services. Each operates under its own privacy policy:

Fillout.com — Used to power our diagnostic and booking forms. Fillout Privacy Policy
Meta Platforms (Facebook/Instagram) — Used for advertising tracking via the Meta Pixel. Meta Privacy Policy
JobTread — Referenced as a recommended software platform. We do not share your data with JobTread unless you separately sign up for their services.
Cloudflare R2 — Used to host images and media assets on our Site. No personally identifiable visitor data is stored there.
Polsia — Our Site is built and operated on the Polsia platform, which provides hosting infrastructure and analytics. Visitor data may pass through Polsia's systems for operational purposes.

5. Email Marketing

If you provide your email address through any form on our Site, you may receive follow-up emails from GO First Consulting. These may include:

Your requested resource or assessment results
Educational content about construction operations, estimating, JobTread, and AI tools
Promotional offers for GO First Consulting services
Updates about the Beyond the Bid podcast and newsletter

Every marketing email includes an unsubscribe link. You can opt out at any time. Transactional messages (e.g., confirmation of a booked call) may still be sent even after unsubscribing.

6. Data Retention

We retain your information for as long as necessary to provide our services and fulfill the purposes described in this policy. If you wish to have your data deleted, contact us at the email below and we will remove your personal information from our systems within 30 days, except where we are required to retain it for legal purposes.

7. Your Rights

Depending on your location, you may have the right to:

Access the personal information we hold about you
Correct inaccurate information
Request deletion of your information
Opt out of marketing communications at any time
Object to certain data processing activities

To exercise any of these rights, contact us at hello@gofirstconsulting.com.

8. Children's Privacy

Our Site is not directed at children under 13 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically. Continued use of the Site after any changes constitutes your acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy or how we handle your data, contact us at:

Email: hello@gofirstconsulting.com
Website: gofirstconsulting.com