GO First Alternatives
A Builder's Guide to Business Transformation Programs
Choosing the right business transformation partner determines whether you build a fishing operation or stay dependent on deliveries. This guide examines GO First Consulting alongside alternatives serving residential builders and remodeling contractors between $1M-$5M revenue struggling with chaos, shrinking margins, and owner-dependency.
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Table of contents
  • The Landscape
The Landscape
Understanding the Competitive Landscape
Business transformation programs for construction fall into four categories:
Systems Implementation Consultants
Build operating systems and internal capability
Marketing-First Agencies
Focus on lead generation and visibility
General Business Coaching
Broad business principles adapted to construction
Educational Communities
Peer learning with framework access

Breakthrough Academy

What They Offer: Business coaching and system implementation specifically for contractors, delivered through software tools, video calls, and proprietary tracking systems. Partners with BuilderTrend for integrated coaching and technology. The "Contractor Growth Method™" emphasizes structure, people, and performance. Pricing Model: Business coaching program with monthly structure (exact pricing not publicly listed). Claims 70% US-based clients, 30% Canadian. Key Differentiators: Deep BuilderTrend integration and partnership Group coaching model with monthly masterminds Dashboards, templates, and prebuilt workflows for faster implementation Community-focused with entrepreneurial ecosystem Best Fit For: Contractors already using or committed to BuilderTrend who want coaching integrated with their project management platform. Companies doing $2M-$20M annually seeking group learning environment. How GO First Compares: GO First implements 10 core AI systems through 6-Week MAP™ ($5,500) with platform-agnostic approach focusing on documented process before technology selection. GO First emphasizes client graduation within 6 months versus ongoing coaching dependency. Breakthrough Academy offers deeper software integration if BuilderTrend is your platform; GO First provides faster implementation timeline with documented $2,000/week minimum value recovery. Visit: btacademy.com

The Contractor Fight (Tom Reber)

What They Offer: Mindset-first coaching program founded by Tom Reber focused on contractor psychology, confidence, and business fundamentals. BATTLEGROUND program provides weekly live group coaching, community support, and "no-BS" strategies for contractors in trades. Emphasizes getting "your head right" before tactics. Pricing Model: BATTLEGROUND group coaching ($8K-$20K annual range based on program level). Multiple tiers including FOUNDATIONS, IMPACT, and SALES WARRIOR WORKSHOPS. Key Differentiators: Founded by former contractor who was "broke and tail-chasing" Strong emphasis on mental/psychological transformation Large community (10,000+ in free Facebook group) High-energy motivational approach HGTV "Unfinished Business" host credibility Best Fit For: Contractors struggling with confidence, pricing authority, and mindset blocks. Those needing community support and accountability from peers facing similar mental challenges. Companies attracted to personality-driven coaching. How GO First Compares: GO First leads with systematic operational transformation (C.R.A.F.T. methodology) rather than mindset coaching, though both recognize psychology matters. Contractor Fight excels at confidence-building and community; GO First prioritizes documented systems and AI implementation. GO First's 6-Week MAP™ at $5,500 provides faster ROI timeline with specific deliverables versus Contractor Fight's ongoing group coaching model. Choose Contractor Fight for motivation and mental game; choose GO First for operational systems and measurable margin improvement. Visit: thecontractorfight.com

HighSpire Coaching & Capital

What They Offer: Two-stage program transforming builders into real estate developers. Stage 1 makes construction companies self-managed and profitable. Stage 2 channels entrepreneurial capability toward real estate development with private equity co-investment opportunities through HighSpire Capital. Pricing Model: $2,000/month for coaching program. Capital arm offers investment opportunities in qualifying member projects. Key Differentiators: Unique capital investment component Focus on vertical integration into real estate development Led by successful developers with $700M+ in projects Targets wealth creation beyond construction operations Strong focus on raising capital and leveraging retained earnings Best Fit For: Established builders ($3M+) wanting to transition from service provider to developer/investor. Companies with strong operational foundation ready for real estate investment strategy. Builders seeking capital partnerships for development projects. How GO First Compares: GO First focuses exclusively on operational excellence within construction business ($1M-$5M range) while HighSpire targets wealth creation through real estate development expansion. Different end goals: GO First builds predictable, systematized construction operations; HighSpire builds path to developer/investor status. GO First is construction business transformation; HighSpire is business model evolution. Choose HighSpire if ready to become developer; choose GO First if need operational foundation first. Visit: highspire.com

Association of Professional Builders (APB)

What They Offer: Australian-founded coaching company serving custom home builders globally (US, Canada, Australia, NZ) with Netflix-style membership platform. 50+ step-by-step systems, monthly live coaching calls, templates, calculators, cheatsheets. Three tiers: Membership, Business Coaching, Elite Mentoring. Pricing Model: Membership (annual subscription, exact pricing not public). Business Coaching adds 1-on-1 sessions with Executive Business Coach. Elite Mentoring includes 40+ executive coaching sessions yearly plus strategic planning. Key Differentiators: Largest coaching company for custom home builders worldwide Extensive template and resource library constantly updated "APB Brain" AI assistant with decade of insights Members stay "for life" - strong retention claim Annual State of Residential Construction Industry Report Best Fit For: Custom home builders ($3M+ annual revenue) wanting self-paced learning with comprehensive resource library. Companies preferring ongoing membership model over intensive implementation programs. Builders seeking global peer community. How GO First Compares: APB provides breadth of resources for self-implementation; GO First provides hands-on co-building of systems. APB is knowledge platform; GO First is implementation partner. APB members access 50+ systems to implement themselves; GO First installs 10 core systems with you in 6 weeks. APB works for self-motivated implementers; GO First for those needing accountability and co-creation. GO First's 6-Week MAP™ delivers faster results with documented minimums; APB offers ongoing education without implementation guarantees. Visit: associationofprofessionalbuilders.com

Builder Funnel

What They Offer: Full-service inbound marketing agency exclusively serving remodelers and custom builders. Strategic digital marketing including SEO, content creation, website development, Google Ads, social media. Builder Funnel Academy offers DIY marketing program with templates and community. Pricing Model: Full marketing system typically $60,000, currently offered at $15,000. Agency services (ongoing management, pricing not public). Builder Funnel Academy (membership pricing not public). Clients work with them 4x longer than average agency. Key Differentiators: 12+ years exclusively serving construction industry Deep understanding of construction buying cycles Full-service agency model (done-for-you) Builder Funnel Academy for DIY marketers Inbound marketing methodology vs. outbound Best Fit For: Builders with marketing budget who want expert team handling lead generation. Companies lacking internal marketing capability. Businesses ready to invest in long-term content and SEO strategy. Remodelers needing sophisticated digital presence. How GO First Compares: Fundamentally different solutions. Builder Funnel solves lead generation; GO First solves operational chaos and margin erosion. Builder Funnel is marketing specialist; GO First is complete operating system. Many GO First clients come with strong lead flow but can't handle volume profitably. Builder Funnel fills top of funnel; GO First fixes what happens after lead arrives. Not competitors - potentially complementary. Choose Builder Funnel if you need leads; choose GO First if you're drowning in work but not making money. Visit: builderfunnel.com

Remodel Commander (Lane Boland)

What They Offer: Remodeling-specific business consulting focused on profit, freedom, and impact. Founded by Lane Boland after managing unprofitable contractors. Comprehensive program covering estimating, project management, sales, operations, and team development. Industry veteran-taught tactics. Pricing Model: Program-based (exact pricing not public). Positions as comprehensive support for growth and transformation. Key Differentiators Founder's story of learning from unprofitable contractor experience Heavy emphasis on profitability mechanics Case study: client jumped from $8M to $11M revenue with gross profit rising from 27.6% to 37% Focus on reducing industry's high failure rate Testing new strategies and techniques continuously Best Fit For Remodeling contractors struggling with profitability despite strong revenue. Companies needing comprehensive operational overhaul. Businesses attracted to founder-led consulting from someone who lived the struggle. How GO First Compares: Both focus on profitability and systems. Remodel Commander emphasizes process improvement across all functions; GO First implements specific AI-powered systems through structured 6-week program. GO First's C.R.A.F.T. methodology provides defined implementation path; Remodel Commander offers broader consulting approach. GO First specifies $2,000/week minimum value recovery; Remodel Commander shows case studies without guaranteed minimums. Choose Remodel Commander for comprehensive consulting; choose GO First for rapid AI system implementation with documented ROI targets. Visit: remodelcommanders.com

The Uncommon Business (Callan Faulkner)

What They Offer: AI education and implementation company teaching business owners to reclaim time through practical AI automation. Systematic frameworks for ChatGPT, Claude, Perplexity, Gemini implementation. Built $4M business in 18 months with 4 AI-trained employees working <40 hours/week. Generated $1.1M in sales using AI-powered email system without sales reps. Pricing Model: Course-based model (exact pricing not public). Helped 1,000+ businesses implement AI to reclaim 10+ hours weekly. Key Differentiators: Pure AI implementation focus Founder's dramatic personal results (4 employees, $4M revenue) "World's #1 AI coach" positioning Cross-industry application, not construction-specific Emphasis on automation that preserves mental bandwidth Best Fit For: Business owners overwhelmed by daily tasks wanting AI automation. Companies ready to invest in team AI training. Leaders seeking to multiply output without traditional scaling. Tech-comfortable operators wanting cutting-edge implementation. How GO First Compares: Uncommon Business teaches AI; GO First implements AI within construction context. Uncommon Business is education platform; GO First is implementation partner with construction-specific applications. Uncommon Business serves all industries; GO First built for builders' unique workflows. GO First combines AI with construction business systems (Critical19™, LeadFlow™); Uncommon Business provides AI tools without industry-specific systems. Choose Uncommon Business for pure AI education; choose GO First for construction-integrated AI implementation with operational frameworks. Visit: theuncommonbusiness.co

Modern Craftsman (Nick Schiffer & Tyler Grace)

What They Offer: Educational podcast and community for builders thinking beyond the jobsite. Real conversations about leadership, project management, client communication, team culture, mental resilience, long-term success. Not a coaching program - educational content and community connection. Pricing Model: Free podcast content. Community membership and potential coaching/workshop offerings (details not public). Long-form podcast format Often 2+ hours of deep conversation Hosted by active builders NS Builders, TRG Home Concepts Depth over surface-level Real struggles and wins shared transparently Strong community following Engaged listeners learning from peers Best Fit For: Builders seeking peer learning and inspiration. Companies wanting to learn from active practitioners. Solo operators looking for community connection. Those preferring self-directed learning from podcast content. How GO First Compares: Modern Craftsman is educational content; GO First is implementation program. Modern Craftsman listeners learn from others' experiences; GO First clients get systems built for their business. Not direct competitors - Modern Craftsman could be discovery channel for GO First. Modern Craftsman provides inspiration and ideas; GO First provides implementation and accountability. Choose Modern Craftsman for education and community; add GO First when ready to systematize what you've learned. Visit: moderncraftsman.co

Decision Framework
How to Choose the Right Partner
Choose GO First Consulting if you:
  • Generate $1M-$5M annual revenue with shrinking margins (18% down to 9%)
  • Work 70+ hours weekly but can't afford $65K operations manager
  • Lose $91K+ annually on undocumented change orders
  • Need operational systems implemented, not just delivered
  • Want documented $2,000/week minimum value recovery in 6 weeks
  • Seek independence in 6 months, not permanent coaching dependency
  • Need construction-specific AI systems, not generic business advice
  • Value process-first philosophy (manual → test → systematize → technology)

Choose Breakthrough Academy if you:
  • Already use BuilderTrend and want integrated coaching
  • Prefer group coaching model with peer learning
  • Want prebuilt dashboards and workflows
  • Value strong community ecosystem over rapid implementation
Choose Contractor Fight if you:
  • Struggle with confidence and pricing authority
  • Need mindset transformation and motivation
  • Value large community support (10,000+ members)
  • Prefer high-energy, personality-driven coaching
Choose HighSpire if you:
  • Already profitable and operationally strong ($3M+)
  • Want to transition into real estate development
  • Seek capital partnership for development projects
  • Build wealth through vertical integration, not just construction
Choose APB if you:
  • Build custom homes ($3M+) with self-implementation capability
  • Prefer comprehensive resource library and self-paced learning
  • Want ongoing membership vs. intensive implementation program
  • Value global builder community and lifetime learning
Choose Builder Funnel if you:
  • Need lead generation and marketing expertise
  • Have budget for full-service marketing agency
  • Lack internal marketing capability
  • Ready for long-term content and SEO investment
Choose Remodel Commander if you:
  • Run remodeling company struggling with profitability
  • Want comprehensive consulting across all functions
  • Value founder-led approach from someone who lived the struggle
  • Prefer broader consulting vs. structured implementation program
Choose Uncommon Business if you:
  • Want pure AI education across any industry
  • Need team AI training without construction specifics
  • Value cutting-edge automation frameworks
  • Prefer self-implementation from education platform
Choose Modern Craftsman if you:
  • Seek peer learning through podcast content
  • Want inspiration and community connection
  • Prefer self-directed education over coaching programs
  • Learn best from practitioners' real stories
What Sets Us Apart
The GO First Difference
Process-First Philosophy
Never recommend software before documented process exists. Sequence always: map manually → test manually 10+ iterations → systematize with checklists → find simplest tool for proven process.
Five-Point Tool Validation
Every tool must pass: (1) Solves real problem (painkiller not vitamin), (2) Simplifies workflow (reduces not adds), (3) Passes Builder Test (1-hour learning curve), (4) Shows clear ROI (measurable outcome), (5) Demonstrates integration excellence.
Fishing Operation Commitment
Success measured by client graduation and independence, not retention and dependency. Ultimate test: can clients run everything built without GO First support within 6 months?
Quantified Communication
Every pain point and result anchored in specific numbers: $2,847 per project in unbilled changes, 70-hour weeks, 9% margins, $91K annually, 30 hours recovered weekly.
Documented Outcomes
312 builders transformed, $5.3M+ in documented client revenue, minimum $2,000/week value recovery through 6-Week MAP™ implementation.
What Sets Us Apart
The GO First Difference
Process-First Philosophy
Never recommend software before documented process exists. Sequence always: map manually → test manually 10+ iterations → systematize with checklists → find simplest tool for proven process.
Five-Point Tool Validation
Every tool must pass: (1) Solves real problem (painkiller not vitamin), (2) Simplifies workflow (reduces not adds), (3) Passes Builder Test (1-hour learning curve), (4) Shows clear ROI (measurable outcome), (5) Demonstrates integration excellence.
Fishing Operation Commitment
Success measured by client graduation and independence, not retention and dependency. Ultimate test: can clients run everything built without GO First support within 6 months?
Quantified Communication
Every pain point and result anchored in specific numbers: $2,847 per project in unbilled changes, 70-hour weeks, 9% margins, $91K annually, 30 hours recovered weekly.
Documented Outcomes
312 builders transformed, $5.3M+ in documented client revenue, minimum $2,000/week value recovery through 6-Week MAP™ implementation.
Quick Reference
Competitor Links
Construction business coaching with BuilderTrend integration
Mindset-first coaching by Tom Reber
Builder-to-developer transformation with capital access
Global membership platform with 50+ systems
Full-service marketing agency for remodelers and builders
Profitability-focused remodeling business consulting
AI education and automation implementation
Educational podcast and builder community
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