Ask Before Starting
Get answers to the most common questions builders and remodelers have about growing their business. This FAQ addresses marketing, sales, lead generation, and more, helping you overcome common challenges.
What exactly do you do?
We install complete operating systems in construction businesses. Not software. Not training videos. Actual working systems your team runs every day. Think of it like this: Your business has six core systems—goal setting, marketing, sales, project management, client experience, and team leadership. Most builders have gaps in at least three of these. We find the gaps and fill them with documented processes. Then we supercharge those processes with AI tools that actually work on job sites.
Why should I trust you?
Three reasons: I'm not a consultant who discovered construction last week. Ten years in construction technology. Stood on the pour. Managed subs. Felt margin erode. Real results with real builders. Direct consulting clients have recovered $5.3M+ in documented revenue. 400+ builders use our AI assets and lead magnets. I shut down my last business because I learned the hard way. Ran a drone company selling tech to builders. Realized: technology without systems creates shelf-ware. Closed it in 2021 to build something that actually works.
Who do you work with?
Residential builders and remodeling contractors. $1M-$5M in annual revenue. Owners working 60+ hours who can't seem to get ahead. We don't serve commercial GCs, heavy civil, or industrial. This isn't about being picky. It's about being effective. Your problems are different from a $200M commercial contractor. We specialize in solving yours.
How are you different from other consultants?
Most consultants sell frameworks you could find on YouTube. They bill by the hour. The longer your problem takes to fix, the more they make. We're the opposite: Fixed price, not hourly Install systems, not deliver reports Success means you graduate in 6 weeks, not stay on retainer forever My job is to become unnecessary
I tried ChatGPT. It didn't work. How is this different?
ChatGPT without context is like hiring an apprentice with no training and no access to your files. You'd get garbage too. The difference: We build AI playbooks trained on YOUR business. Your cost history. Your project types. Your way of doing things. Then we teach AI to follow YOUR rules, not make stuff up. We also use a simple rule: Trust but Verify. AI drafts. Humans approve. AI never makes final decisions on things that matter.
How accurate is the AI?
Depends on the task. High accuracy (90%+) Document drafting, meeting summaries, data extraction, routine scheduling. Medium accuracy (70-85%) First-draft estimates, risk identification, lead scoring. Requires human judgment Final pricing, client relationships, safety decisions, complex negotiations. We're honest about what AI can and can't do. Anyone promising 100% accuracy is lying.
Can I see how the AI made its recommendation?
Yes. We don't use "black box" systems. Every AI output shows you what data it used, why it made the recommendation, and how confident it is. If you disagree, you can override it. Everything is logged so you can audit decisions later. You can't tell a client "the AI said so." Neither can we.
What if AI gives bad advice and it costs me money?
You're responsible for your decisions. Not the AI. Not us. That's why we build systems with humans in the loop. AI recommends. You decide. The AI is your assistant, not your boss. We also flag when AI isn't confident. Low confidence = stop and verify before acting.
Where does my data go?
Your data stays in YOUR systems. QuickBooks. Google Drive. JobTread. Wherever you keep it now. We don't move your data to some "GO First platform." We configure AI tools to work with what you already have. When we're done, you own everything. There's no lock-in.
Will you use my data to train AI for other contractors?
No. Absolutely not. Your data trains YOUR playbooks for YOUR business It never gets shared with other clients Never goes into public AI models Never gets sold Your competitive intelligence stays yours.
What about data security?
Standard security practices: Encrypted data (same standards banks use) Role-based access (people see only what they need) You control permissions We don't hold your data centrally, so there's nothing for hackers to steal from us. Your data lives in systems you already trust.
What does this cost?
AI Assessment: $950 Finds your biggest leaks. Credits toward the MAP™ if you continue within 30 days. 6-Week MAP™: $5,500 Installs six core systems. Twice-weekly sessions. Split into two payments. Builders Academy™ (ongoing): $6,500-$8,500/month Custom AI deployment. 3-month engagements. Self-Paced Course: $499/year DIY training. 21 video lessons. Private community. 30-day money-back guarantee. No hidden fees. No expensive software to buy. No infrastructure upgrades.
When will I see ROI?
Fast. Week 1 First system working. First efficiency gain visible. Week 3 Measurable improvement. Most clients identify their first revenue recovery opportunity. Week 6 Multiple systems running. Typical $5,500 MAP™ investment recovered in first 3 weeks of savings. We don't believe in 6-12 month "wait and see." Your money should work faster than that.
What kind of results do clients get?
From direct consulting clients: per year recovered from previously unbilled change orders hours saved Estimating cut from 6 hours to 45 minutes per project hours reduced Owner hours reduced from 60+ to 40 while maintaining revenue close rate improvement through systematic follow-up Minimum documented ROI: 3x investment in Year 1. Typical: 7-10x.
How does this compare to hiring someone?
Hiring an Operations Manager: Salary + benefits: $80,000-$100,000/year Training time: 6-12 months before productive Risk: Wrong hire costs 150% of salary Result: One person who might quit GO First MAP™ + Academy™: Total investment: $25,000-$30,000 Timeline: 6-8 weeks for foundational systems Risk: Documented systems survive turnover Result: Systems any competent person can run You pay 25-30% of the hire cost. Get systems that work regardless of who operates them.
What software do I need?
Whatever you already use. We work with QuickBooks, JobTread, BuilderTrend, Google Workspace, Microsoft 365—standard tools. No new software required. No IT upgrades. If you can run Zoom and check email, your tech is sufficient.
How much of my time does this take?
hours per week during MAP™ We meet twice weekly. Sessions are 45-60 minutes. You show up, we build together, you leave with working systems. This isn't homework you do alone. We build side by side.
What if my data is messy?
Expected. Most builders have scattered data. Spreadsheets everywhere. Notes in text messages. We don't require perfect historical records. We start with what you have. Establish better habits going forward. AI improves as data quality improves. You don't need to clean up before we start.
Will this integrate with my current systems?
Yes. We connect to: QuickBooks / Xero JobTread / BuilderTrend / CoConstruct Google Workspace / Microsoft 365 Common CRMs No custom development required for standard setups. Integration is included in program pricing.
My guys aren't tech-savvy. Will they use this?
We design for the 55-year-old superintendent who thinks "the cloud" is in the sky. Builder Test rule: If someone can't learn the tool in under 1 hour, we don't deploy it. Most tools are voice-first. Talk naturally, don't type. Your guys already know how to send texts and take photos. That's all the tech skill required.
What if my experienced people resist?
They usually do. At first. Start with their pain "You hate filling out daily reports? Two-minute voice note. Done." Show results, don't lecture about AI When they see the system catching problems before they blow up, skepticism turns to advocacy.
Will AI replace my employees?
No. Construction has a labor shortage, not a surplus. AI handles the tedious stuff—data entry, counting, documentation. Your people focus on work that actually requires their expertise—client relationships, problem-solving, quality judgment. The estimator who uses AI effectively becomes 3x more valuable. Not obsolete.
What's the first step?
Book the diagnostic. We'll spend 45 minutes mapping your biggest leaks. You'll leave with a clear picture of what's costing you money and where to fix it first. If we're a fit, we discuss MAP™ enrollment. If not, you still walk away with clarity you didn't have before.
How do I know if I'm ready?
You're ready if: Revenue $1M-$5M annually Working more hours than you want Margins lower than they should be Willing to change how you operate You're NOT ready if: Cash flow is in crisis mode Under $1M revenue (systems are premature) Unwilling to try new approaches We don't take clients we can't help. The diagnostic exists partly to determine fit.
What happens after MAP™?
You have three options: Run independently. Systems are yours. Operate them without us. Most builders can do this. Continue to Academy™. Deeper implementation. Custom AI development. 3-month engagements. Self-Paced Course. $499/year. Ongoing training and community support. No pressure. We design for graduation, not retention.
What if it doesn't work?
MAP™ produces working systems within 6 weeks. If you're not seeing value by Week 2, we adjust immediately—not at the end. Self-Paced Course: 30-day money-back guarantee. Save 10+ hours in month one or full refund. We don't make revenue promises because results depend on your effort. But every client who's completed MAP™ with full participation has recovered more than their investment.
What's your actual goal here?
To become unnecessary. Success means you graduate in 6 weeks and run your business without me. If you still need me in 6 months, I failed. I'm building fishing operations, not delivering fish. You learn to solve these problems forever—not just once.
Why "GO First"?
Because most builders are stuck in "wait and react" mode. Waiting for the client. Reacting to problems. Always behind. GO First means you move first. Systems let you anticipate instead of react. You control your business instead of it controlling you. That's what these systems create: the ability to go first.
The ROI of a Systemized Business. We don't just "consult"—we install the engines that buy your time back and protect your margins.
Estimating
Time
Reclaimed
We install AI-powered takeoff systems that turn days of bidding into hours of precision.
Our Lead-Capture AI ensures you never "ghost" a prospect again, qualifying leads while you're on-site.
We build the AI agents and SOPs that handle your admin, so you can finally get off the tools (or out of the office).
