How It Works
Start Growing
WHAT IS THE
MUTUAL-ACTION-PLAN
Installing the Systems for Predictable Builder Growth
Your Path to
Predictable Profitability
  • The High Cost of Disconnected Systems
The High Cost of Disconnected Systems
For many talented builders, growth stalls due to fragmented processes and outdated systems. This leads to unpredictable lead flow, wasted resources, shrinking margins, frustrated clients, and owner burnout – trapping you in a reactive cycle that prevents strategic scaling.
Your Path to Predictable Profitability
The MAP™ is your structured, hands-on pathway to systematic growth. In six weeks, we implement foundational systems across the critical areas of your business, leveraging technology and automation to drive efficiency and results.
We blend proven operational blueprints with cutting-edge technology and AI to create your engine for sustainable success.
THE SIX SYSTEMS
EVERY BUILDER NEEDS
Each week is dedicated to implementing one of the six foundational systems every profitable construction business needs. Below is our week-by-week focus.

SYSTEM 01

Financial Clarity & Strategy Engine System Goal: To give you absolute clarity on your numbers so you can make data-driven decisions, price for maximum profit, and set a clear direction for your business. Key Deliverables & Activities This Week: Implement your Performance Scoreboard to track the 12 critical numbers. Deploy the Pricing for Profit Calculator to ensure every job is profitable. Establish your Strategic Goal Setting Framework and your "Painted Picture" vision. Build your Customized Master Prompt for AI to get better results from AI tools. [Link to Week 01 | ToolBox]

SYSTEM 02

Mastering LeadFlow Building a consistent, predictable stream of qualified leads. System Goal: To install a predictable, AI-enhanced system for attracting a consistent stream of qualified, high-quality leads. Key Deliverables & Activities This Week: Define and document your Ideal Client Profile (ICP) & Unique Selling Proposition (USP). Deploy the "Mini Website Card" Secret Weapon for networking and lead capture. Implement AI-powered workflows for Content Creation and social media. Establish your Systematic Referral Generation Process. [Link to Week 02 | ToolBox]

SYSTEM 03

Systematizing Your Sales Converting more qualified leads into profitable projects, faster. System Goal: To transform your sales function into a professional, high-conversion machine that wins the deals you deserve. Key Deliverables & Activities This Week: Customize and implement your 10-Step Sales Process Playbook. Deploy the "Shock and Wow Sales Package" to differentiate your business immediately. Implement the "The Cost Guide" to educate clients and build trust. Set up your AI-Assisted Proposal Creation System. [Link to Week 03 | ToolBox]

SYSTEM 04

Streamlining Project Management Delivering exceptional projects efficiently and predictably. System Goal: To install the essential processes for delivering projects efficiently, on time, and with consistent quality, reducing your need for constant oversight. Key Deliverables & Activities This Week: Implement your Professional Change Order Management Process to protect margins. Establish Client Communication Protocols for project updates. Deploy your Customized Quality Assurance Checklist. Set up foundational templates for project planning and scheduling. [Link to Week 04 | ToolBox]

SYSTEM 05

Client Success & Growth Maximizing lifetime value and generating referrals. System Goal: To install the essential processes for delivering projects efficiently, on time, and with consistent quality, reducing your need for constant oversight. Key Deliverables & Activities This Week Implement your Professional Change Order Management Process to protect margins. Establish Client Communication Protocols for project updates. Deploy your Customized Quality Assurance Checklist. Set up foundational templates for project planning and scheduling. [Link to Week 05 | ToolBox]

SYSTEM 06

Developing High-Performers Building the internal capacity and structure for growth. System Goal: To build the foundational systems for hiring the right people and setting them up for success, and to solidify your strategic plan for the future. Key Deliverables & Activities This Week Implement templates for Defining Clear Roles & Responsibilities. Establish your foundational Recruitment Process and Onboarding Checklist. Conduct a full MAP™ Debrief, measuring results against our initial goals. Finalize your Strategic Roadmap for the Next 90 Days and outline the path to the Builders Academy™. [Link to Week 06 | ToolBox]

What You'll Have in Just 6 Weeks
This program delivers tangible results, not just documents. You'll walk away with complete systems ready to drive growth.
Confidence in Your Numbers
Price jobs accurately and make decisions based on data, not guesswork.
Predictable Sales Pipeline
Systematic process for attracting and winning profitable projects.
More Control, Less Chaos
Systems that reduce errors, protect profits, and free up your time.
Powerful Reputation Engine
Active system for generating 5-star reviews and referrals.
Clear Path Forward
Strategic roadmap with foundational systems to support your growth.
FAQ
1
1. How long does it take to see results from the GO First MAP?
Most design/build firms begin seeing measurable improvements within 3-6 months, though some strategies like referral programs and online presence optimization can generate results within weeks. Consistent implementation and diligent tracking are key accelerators to your success timeline.
2
2. What if I already have a sales process in place?
Your existing process is a valuable foundation we can build upon. We'll identify and integrate only the missing elements—whether that's formal referral tracking, a more robust CRM, or streamlined client communication workflows—to enhance your current system without disrupting what's already working.
3
3. How do I measure ROI on my marketing efforts?
Focus on tracking critical metrics including lead-to-client conversion rates, average project value, cost per acquisition, and marketing-influenced revenue. Implement attribution tracking to pinpoint which tactics deliver the highest return, allowing you to double down on your most profitable channels.
4
4. Should I invest in paid advertising before optimizing my website and Google Business Profile?
We strongly recommend optimizing your foundational assets first. A polished website, complete Google Business Profile, and strong review portfolio create the conversion infrastructure necessary for paid advertising success. Without these elements, you risk paying for traffic that fails to convert into quality leads.
5
5. Can smaller design/build firms implement this plan without a large marketing team?
Absolutely. Many of our most successful clients are small firms with limited marketing resources. Today's user-friendly tools like simple CRMs and automated email platforms require minimal technical expertise. Start by implementing one high-impact tactic at a time, building momentum as you develop systems and confidence.
6
6. How do I keep up with changing marketing trends and tech tools?
Schedule quarterly strategy reviews to evaluate your metrics against industry benchmarks. Dedicate 1-2 hours monthly to engage with curated industry resources including our newsletter, select webinars, and association updates. This focused approach ensures you adopt only relevant innovations that align with your business goals.
7
7. What's the best way to encourage my team to adopt new processes?
Successful adoption requires demonstrating clear value to your team. Communicate how new processes will eliminate frustrations, save time, and increase their earning potential. Create simple reference guides, provide hands-on training, and recognize early adopters. Consider performance incentives tied to consistent use of new systems for faster integration.
Since 2021, GO First® has helped 312+ builders leverage AI and automation to create predictable sales pipelines and escape the feast-or-famine cycle.
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Free Resources
10-Step Sales Process
Discover how the top 5% of building company owners get booked 6-12 months in advance
Remodeling Process PlaybookMaster client communication, streamline sales, build trust, win better projects.
The Dream 100
Clarity to make smart, valuable decisions that go far beyond the basic blueprint.
300pt. QA Checklist
The Ultimate Guide to Consistent Quality.
Solving the Subcontractor Challenge
Practical solutions to effective strategies for vetting, and securing quality subcontractors
The Profitable Change Order Kit
A professional template and a 4-step process to protect your profit and maintain client trust.
109 SOPs Every Team Needs
Free resource of example standard procedures
Visit the Blog
Process best practices and quick tips
DIG DEEPER
How to use Apollo.io
Online training for Apollo beginners
How to use HubSpot
Online training for HubSpot beginners
How to use Monday
Online training for Monday beginners
Frequently Asked Questions
Get answers to the questions builders and remodelers have about growing business.
Join Our Team
Make an impact on Team GO First
GO Firsts' Mission
About our mission and why it matters
Our Toolbox
Check out our favorite gear and software
WORK WITH US
GO Firsts' MAP™
Our signature program to systemize small teams
The FrameWork™
Stop chasing unpredictable results and scale from reactive to proactive sales.
Company Training
Private Virtual or On-Site Instructions by Grant at GO First
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