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PROBLEM-CENTRIC SALES
BRIDGE THE GAP.
CAPTURE / NURTURE / CONVERT
Complex construction sales cycles often stall due to multiple stakeholders and lengthy decisions. The Gap Selling Methodology by ASG helps sales teams pinpoint client challenges and deliver precise solutions, connecting current problems to desired outcomes. This focused approach leads to higher close rates and exceptional client satisfaction.
CONSTRUCTION SALES CHALLENGES
YOUR BIDS
NOT WINNING ENOUGH?
Is your construction firm facing declining bid success rates, lengthy pre-construction phases, or a thin project pipeline? The solution lies in modernizing your bid management and client relationship processes to break free from outdated methods and drive sustainable growth.
Low Bid Win Rates and Stalled Projects
Missing potential projects happens when your team can't effectively track pre-construction opportunities. We implement systems that help you monitor every bid opportunity, from initial contact through final proposal submission.
Lost Projects from Inefficient Estimating
Traditional estimating tools often lead to pricing inconsistencies and missed deadlines. We optimize your estimation process with modern solutions that integrate with your existing workflows, ensuring accurate bids delivered on time.
Extended Pre-Construction Phases
Lengthy pre-construction periods often result from disconnected communication between estimating, project management, and field teams. We streamline this process with integrated workflows that accelerate decision-making and project initiation.
At Go First Consulting, we understand the unique challenges of construction sales. Our goal is to help you secure more profitable projects, improve bid accuracy, and build lasting client relationships.
Take our quick assessment to receive a customized report showing how modern bid management can transform your construction business. We'll show you practical ways to increase bid success rates, streamline pre-construction processes, and maintain strong margins on every project. Let's build your success together!
CAPTURE DEMAND
Capture Construction Opportunities
1
Stand Out in a Competitive Market
In today's digital-first world, construction firms need strategic positioning to rise above competitors and capture high-value projects before they go to bid.
2
Build Trust Before Breaking Ground
Modern buyers research extensively online before contacting contractors. A strong GTM strategy ensures you're visible and credible when decision-makers are evaluating options.
3
Convert Interest into Projects
Transform website visitors into qualified leads with targeted content and proven follow-up processes designed specifically for construction sales cycles.
NURTURE THE DEMAND
NURTURE YOUR LEADS
1
Create the PIC
  • Purpose: Identify key construction challenges such as project delays, budget overruns, or compliance issues impacting your client's business growth.
2
Understand the Current State
  • Purpose: Analyze current project management methods, resource allocation, and operational inefficiencies in their construction processes.
3
See the Future
  • Purpose: Envision improved project outcomes, streamlined operations, and enhanced profitability through better systems and processes.
4
Close the GAP
  • Purpose: Demonstrate how your construction expertise and solutions will transform their operations from current inefficiencies to their desired state of optimal project delivery and profitable growth.
Understanding the PIC
(Problem, Impact, Cause)
This PIC framework addresses a critical challenge in modern construction operations—implementing HubSpot effectively for project management and client relationships. Many construction firms struggle to leverage CRM capabilities, leading to project delays and communication gaps.

An Example | HubSpot Implementation in Construction Operations

Problem Construction teams are not maximizing HubSpot's capabilities, resulting in fragmented project communication, missed bid opportunities, and inefficient subcontractor management. Project leads and RFPs are not properly tracked or followed up on. Site supervisors lack real-time updates on client communications and change orders. Bid tracking and estimation processes are disconnected from client interaction history. Project timelines and resource allocation are not integrated with client management. Impact Project Delays: Poor communication tracking leads to missed deadlines and change order delays, increasing project costs by 15-20%. Reduced Bid Success: Incomplete client history and poor follow-up processes result in 30% lower bid win rates. Resource Inefficiency: Disconnected systems cause equipment and crew scheduling conflicts, increasing operational costs. Client Dissatisfaction: Lack of organized communication channels and project updates leads to strained client relationships and fewer repeat contracts. Root Cause Industry-Specific Gap: HubSpot setup doesn't reflect construction workflow needs, from bid management to project completion. Field Integration Issues: Site teams aren't connected to the CRM, creating gaps between field operations and office management. Construction Process Mismatch: Standard CRM processes don't align with construction project phases and stakeholder management. Training Limitations: Construction teams lack training on how to use HubSpot for industry-specific needs like bid management and subcontractor coordination.

Purpose-Based Discovery Questions
Probing Questions
Designed to understand project scope, budget constraints, timeline requirements, and site conditions. Use these to gather comprehensive details about the construction project, including regulatory requirements, stakeholder expectations, and potential challenges.
Process Questions
Focus on "how" your client manages construction projects, from planning to completion. These uncover specific workflows, approval processes, and coordination methods between contractors, architects, and other stakeholders. Essential for aligning your construction services with their project management approach.
Provoking Questions
Challenge clients to consider factors like site logistics, material supply chain risks, weather impacts, and future maintenance needs. These questions help them anticipate potential construction challenges and consider long-term implications for their building project.
Validating Questions
Confirm understanding of project specifications, timeline milestones, and quality requirements. These ensure both contractor and client are aligned on project deliverables, safety standards, and success metrics. Use these during pre-construction meetings and milestone reviews to maintain clear communication.
CONVERT DEMAND
Modern Construction, Modern Marketing
—
Standing Out in a Competitive Market
In today's construction industry, superior craftsmanship alone isn't enough—you need a strategic approach to reach decision-makers and showcase your expertise.
Building Trust Before Breaking Ground
Your potential clients are researching contractors long before they reach out. We help you establish authority and credibility throughout their decision journey.
Measurable Project Pipeline Growth
Our construction-focused strategies help you secure more high-value projects, reduce bid competition, and build lasting client relationships.

A proven approach for today's construction market.
Position your firm as an industry leader through targeted content that showcases your expertise in specific construction niches, from commercial builds to specialized renovations.
Connect with decision-makers actively planning construction projects, ensuring your firm is considered for opportunities that match your expertise and capacity.
Transform interest into signed contracts by demonstrating clear value, showcasing relevant experience, and building confidence in your firm's capabilities.
THE FRAMEWORK
The only
purpose-built program
for builders & remodelers
Your roadmap to predictable growth
1
We'll look at your current business and find ways to get more leads. Together, we'll set clear targets for the number of jobs you want and create a plan to get there.
2
Week by week, we'll put the plan into action. We focus on practical steps that bring in real results - whether it's improving your online presence, getting more referrals, or finding better-paying projects.
3
We'll fine-tune your marketing to bring in more quality leads while spending less. This means more profitable jobs and less time chasing work.
WHY CHOOSE US
GO First was founded on a simple principle: to help builders succeed. Our team's deep understanding of the market, combined with hands-on experience managing thousands of leads, has translated into over $5 million in revenue for our clients. We're committed to providing innovative tools and services that empower you to build a more profitable business.
$5.3M
Revenue Generated
26K
Leads Sources
28+
Active Clients

Case Study | Pinnacle Builders

Summit Construction


GET STARTED
DON'T LET 'GOOD ENOUGH'
GROUND YOUR POTENTIAL
Most construction teams leave money on the table by underutilizing their CRM and sales tools. It’s time to fix that. Optimize your systems, win more projects, and keep the clients you’ve worked so hard to earn.
Unlock your full potential today.

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GO-TO-MARKET (GTM)

MARKETING STRATEGY FROM DRAFTS TO DEALS. Just as every construction project needs a blueprint, your business needs a strategic plan to reach new clients. Our GTM strategy helps construction firms connect with decision-makers, win more bids, and build lasting client relationships. — Schedule a Con

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Problem-Centric Selling

Implementing the Gap Selling methodology can significantly enhance the effectiveness of construction sales teams by shifting the focus from merely promoting services to deeply understanding and addressing client-specific challenges. Here's how it brings value..

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Frequently Asked Questions

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