How It Works
Get Control
PROBLEM-CENTRIC SALES
BRIDGE THE GAP.
CAPTURE / NURTURE / CONVERT
Complex construction sales cycles often stall due to multiple stakeholders and lengthy decisions. The Gap Selling Methodology by ASG helps sales teams pinpoint client challenges and deliver precise solutions, connecting current problems to desired outcomes. This focused approach leads to higher close rates and exceptional client satisfaction.
CONSTRUCTION SALES CHALLENGES
YOUR BIDS
NOT WINNING ENOUGH?
Is your construction firm facing declining bid success rates, lengthy pre-construction phases, or a thin project pipeline? The solution lies in modernizing your bid management and client relationship processes to break free from outdated methods and drive sustainable growth.
Low Bid Win Rates and Stalled Projects
Missing potential projects happens when your team can't effectively track pre-construction opportunities. We implement systems that help you monitor every bid opportunity, from initial contact through final proposal submission.
Lost Projects from Inefficient Estimating
Traditional estimating tools often lead to pricing inconsistencies and missed deadlines. We optimize your estimation process with modern solutions that integrate with your existing workflows, ensuring accurate bids delivered on time.
Extended Pre-Construction Phases
Lengthy pre-construction periods often result from disconnected communication between estimating, project management, and field teams. We streamline this process with integrated workflows that accelerate decision-making and project initiation.
At GO First Consulting, we understand the unique challenges of construction sales. Our goal is to help you secure more profitable projects, improve bid accuracy, and build lasting client relationships.
Take our quick assessment to receive a customized report showing how modern bid management can transform your construction business. We'll show you practical ways to increase bid success rates, streamline pre-construction processes, and maintain strong margins on every project. Let's build your success together!
CAPTURE DEMAND
Capture Construction Opportunities
1
Stand Out in a Competitive Market
In today's digital-first world, construction firms need strategic positioning to rise above competitors and capture high-value projects before they go to bid.
2
Build Trust Before Breaking Ground
Modern buyers research extensively online before contacting contractors. A strong GTM strategy ensures you're visible and credible when decision-makers are evaluating options.
3
Convert Interest into Projects
Transform website visitors into qualified leads with targeted content and proven follow-up processes designed specifically for construction sales cycles.
NURTURE THE DEMAND
NURTURE YOUR LEADS
1
Create the PIC
  • Purpose: Identify key construction challenges such as project delays, budget overruns, or compliance issues impacting your client's business growth.
2
Understand the Current State
  • Purpose: Analyze current project management methods, resource allocation, and operational inefficiencies in their construction processes.
3
See the Future
  • Purpose: Envision improved project outcomes, streamlined operations, and enhanced profitability through better systems and processes.
4
Close the GAP
  • Purpose: Demonstrate how your construction expertise and solutions will transform their operations from current inefficiencies to their desired state of optimal project delivery and profitable growth.
Understanding the PIC
(Problem, Impact, Cause)
This PIC framework addresses a critical challenge in modern construction operations—implementing HubSpot effectively for project management and client relationships. Many construction firms struggle to leverage CRM capabilities, leading to project delays and communication gaps.

An Example | HubSpot Implementation in Construction Operations

Problem Construction teams are not maximizing HubSpot's capabilities, resulting in fragmented project communication, missed bid opportunities, and inefficient subcontractor management. Project leads and RFPs are not properly tracked or followed up on. Site supervisors lack real-time updates on client communications and change orders. Bid tracking and estimation processes are disconnected from client interaction history. Project timelines and resource allocation are not integrated with client management. Impact Project Delays: Poor communication tracking leads to missed deadlines and change order delays, increasing project costs by 15-20%. Reduced Bid Success: Incomplete client history and poor follow-up processes result in 30% lower bid win rates. Resource Inefficiency: Disconnected systems cause equipment and crew scheduling conflicts, increasing operational costs. Client Dissatisfaction: Lack of organized communication channels and project updates leads to strained client relationships and fewer repeat contracts. Root Cause Industry-Specific Gap: HubSpot setup doesn't reflect construction workflow needs, from bid management to project completion. Field Integration Issues: Site teams aren't connected to the CRM, creating gaps between field operations and office management. Construction Process Mismatch: Standard CRM processes don't align with construction project phases and stakeholder management. Training Limitations: Construction teams lack training on how to use HubSpot for industry-specific needs like bid management and subcontractor coordination.

Purpose-Based Discovery Questions
Probing Questions
Designed to understand project scope, budget constraints, timeline requirements, and site conditions. Use these to gather comprehensive details about the construction project, including regulatory requirements, stakeholder expectations, and potential challenges.
Process Questions
Focus on "how" your client manages construction projects, from planning to completion. These uncover specific workflows, approval processes, and coordination methods between contractors, architects, and other stakeholders. Essential for aligning your construction services with their project management approach.
Provoking Questions
Challenge clients to consider factors like site logistics, material supply chain risks, weather impacts, and future maintenance needs. These questions help them anticipate potential construction challenges and consider long-term implications for their building project.
Validating Questions
Confirm understanding of project specifications, timeline milestones, and quality requirements. These ensure both contractor and client are aligned on project deliverables, safety standards, and success metrics. Use these during pre-construction meetings and milestone reviews to maintain clear communication.
CONVERT DEMAND
Modern Construction, Modern Marketing
—
Standing Out in a Competitive Market
In today's construction industry, superior craftsmanship alone isn't enough—you need a strategic approach to reach decision-makers and showcase your expertise.
Building Trust Before Breaking Ground
Your potential clients are researching contractors long before they reach out. We help you establish authority and credibility throughout their decision journey.
Measurable Project Pipeline Growth
Our construction-focused strategies help you secure more high-value projects, reduce bid competition, and build lasting client relationships.

A proven approach for today's construction market.
Position your firm as an industry leader through targeted content that showcases your expertise in specific construction niches, from commercial builds to specialized renovations.
Connect with decision-makers actively planning construction projects, ensuring your firm is considered for opportunities that match your expertise and capacity.
Transform interest into signed contracts by demonstrating clear value, showcasing relevant experience, and building confidence in your firm's capabilities.
The Path from Chaos to Control
YOUR Strategic Roadmap to Predictable Profits.
We guide builders from operational chaos to predictable profitability using our proven, structured approach
1
​Assess​
10pt. Diagnostic
Strategic Roadmap.
We start with an exhaustive 10-Point Diagnostic of your entire operation—from financials to field ops. This isn't guesswork; it's a data-driven process to uncover the root causes of profit leaks and operational friction, giving you a clear, actionable blueprint for growth.
2
BUILD
6-Week MAP™
SOP-Engine
This is where insight turns into action. The 6-Week MAP™ is an intensive, done-with-you sprint where we install the 6 Core Systems that form your business's operational backbone. We implement proven SOPs and practical AI tools to drive immediate results.
3
SCALE
Builders Academy™
Ongoing Mastery.
Sustainable growth requires ongoing focus. The Builders Academy™ is our implementation-focused coaching program that guides you through a detailed roadmap tailored to your specific growth stage—from Startup to a valuable, Sellable asset that runs without you.
The Proof Is in the Profit.
Discover why clients rave about our results-driven service. Schedule a consultation to explore how we can elevate your construction business.
+25%
INCREASE IN
Revenue Generated
+65%
increase in
net-new profit
9+
Hours worked
less/week
Avg. Revenue Increase of
$775,564 Per Year.
Avg. Profit Increase of
$185,564 Per Year.
Avg. Revenue Increase of
$775,564 Per Year.

What Our Clients Say

Maria V. President, Rabina Builders "Our sales process felt like guesswork. In just six weeks, Grant and his team helped us install a clear, tech-enabled system that brought immediate predictability to our pipeline." Jessica Chen Owner, Anderson Design + Build "Finally have processes that make sense for us. The MAP helped set up tech that actually simplifies things, didn't just add more logins." Daniel P. Owner, Builder Brothers Group "Our lead process was a mess. Grant helped us get it dialed in. Finally know where qualified leads are coming from and how to close them."


GET STARTED
DON'T LET 'GOOD ENOUGH'
GROUND YOUR POTENTIAL
Most construction teams leave money on the table by underutilizing their CRM and sales tools. It’s time to fix that. Optimize your systems, win more projects, and keep the clients you’ve worked so hard to earn.
Unlock your full potential today.

gofirstconsulting.com

GO-TO-MARKET (GTM)

MARKETING STRATEGY FROM DRAFTS TO DEALS. Just as every construction project needs a blueprint, your business needs a strategic plan to reach new clients. Our GTM strategy helps construction firms connect with decision-makers, win more bids, and build lasting client relationships. — Schedule a Con

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Problem-Centric Selling

Implementing the Gap Selling methodology can significantly enhance the effectiveness of construction sales teams by shifting the focus from merely promoting services to deeply understanding and addressing client-specific challenges. Here's how it brings value..

Since 2021, GO First® has helped 312+ builders leverage AI and automation to create predictable sales pipelines and escape the feast-or-famine cycle.
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Free Resources
10-Step Sales Process
Discover how the top 5% of building company owners get booked 6-12 months in advance
Remodeling Process PlaybookMaster client communication, streamline sales, build trust, win better projects.
The Dream 100
Clarity to make smart, valuable decisions that go far beyond the basic blueprint.
300pt. QA Checklist
The Ultimate Guide to Consistent Quality.
Solving the Subcontractor Challenge
Practical solutions to effective strategies for vetting, and securing quality subcontractors
The Profitable Change Order Kit
A professional template and a 4-step process to protect your profit and maintain client trust.
109 SOPs Every Team Needs
Free resource of example standard procedures
Visit the Blog
Process best practices and quick tips
DIG DEEPER
How to use Apollo.io
Online training for Apollo beginners
How to use HubSpot
Online training for HubSpot beginners
How to use Monday
Online training for Monday beginners
Frequently Asked Questions
Get answers to the questions builders and remodelers have about growing business.
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WORK WITH US
GO Firsts' MAP™
Our signature program to systemize small teams
The FrameWork™
Stop chasing unpredictable results and scale from reactive to proactive sales.
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