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CASE STUDY
How Pinnacle Projects Succeed with GTM
Discover how Pinnacle Builders, Inc. transformed their design/build remodeling business in Boulder, Colorado.
The Challenge
1
Inconsistent Project Pipeline
Over-reliance on seasonal referrals and unpredictable word-of-mouth marketing created significant fluctuations in their high-value remodeling projects throughout the year.
2
Communication Gaps During Projects
Despite their quality craftsmanship, homeowners reported feeling uncertain about project timelines and milestones, impacting client satisfaction and future referral opportunities.
3
Limited Sales Pipeline Visibility
Without a systematic approach to tracking potential projects, the team frequently missed critical follow-up opportunities with qualified homeowners ready to invest in major renovations.
4
Inefficient Business Systems
Their reliance on basic spreadsheets and manual email tracking hindered their ability to manage complex remodeling projects and scale their premium design-build services.
The Solution
1
CRM Implementation and Customization
  • Go First implemented and customized HubSpot specifically for Pinnacle Builders' remodeling workflow, creating a seamless digital ecosystem for project management.
  • Strategic automated workflows were established to qualify leads, trigger timely follow-ups, and maintain consistent client engagement throughout the sales process.
2
Client Communication Enhancements
  • Personalized email sequences were crafted to guide homeowners through each milestone, from initial design consultation to final project walkthrough.
  • Strategic communication touchpoints were automated at critical project phases, providing proactive updates and maintaining transparent client relationships.
3
Sales Optimization
  • Go First revolutionized Pinnacle's approach by implementing a problem-centric sales methodology, enabling their team to uncover deeper client needs and deliver more compelling renovation proposals.
  • A structured sales pipeline was developed with clear stage definitions, empowering the team to convert more leads through systematic follow-up and engagement.
4
Data-Driven Marketing
  • Advanced HubSpot analytics were deployed to track and analyze website interactions, enabling the sales team to identify high-intent prospects and personalize their outreach.
  • Smart lead scoring was implemented to prioritize prospects based on specific behaviors - for instance, identifying serious bathroom remodeling prospects by monitoring content engagement and form submissions.
The Results
35%
More Predictable Project Pipeline
Strategic lead nurturing and data-driven insights transformed sporadic projects into a steady, reliable revenue stream.
63%
Enhanced Client Satisfaction
Streamlined communication protocols eliminated confusion and delays, resulting in stronger client relationships and increased referral business.
18%
Higher Sales Success Rate
Enhanced targeting and personalized solutions dramatically improved conversion rates, maximizing team efficiency and revenue.
Client Testimonial
"Go First transformed our entire approach to client relationships. Their solutions didn't just streamline our processes – they revolutionized how we engage with clients. Now we have clear visibility into our pipeline, our teams are perfectly aligned, and we're delivering the kind of premium experience our high-end clients expect."
— Sarah Collins, Marketing Director, Pinnacle Builders, Inc.
Key Takeaway

1

2

3

1
Transformed Business Results
2
Streamlined Client Experience
3
Digital-First Foundation
Through strategic implementation of HubSpot's CRM and automated communication systems, Pinnacle Builders revolutionized their client engagement approach. Their transition from manual processes to digital-first operations didn't just streamline workflows—it transformed their entire business model. Now, with automated touchpoints, data-driven decisions, and Go First's strategic guidance, Pinnacle Builders isn't just meeting industry standards—they're setting them, positioning themselves as a technology-forward leader in construction services.
THE FRAMEWORK
GROW WITH GO FIRST IN
3 EASY STEPS
Your Path to a predictable pipeline
START
Our assessment uncovers your biggest growth opportunities.
We'll identify gaps, set goals, and align on your vision.
build
We implement a step-by-step program that turns insights into action. We'll tackle one priority area each week helping you maintain progress and crush your goals.
scale
We test & optimize all aspects of your marketing so you can grow faster and maximize return on investment.

GET STARTED
DON'T LET 'GOOD ENOUGH'
GROUND YOUR POTENTIAL
Most construction teams leave money on the table by underutilizing their CRM and sales tools. It’s time to fix that. Optimize your systems, win more projects, and keep the clients you’ve worked so hard to earn.
Unlock your full potential today.

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GO-TO-MARKET (GTM)

MARKETING STRATEGY FROM DRAFTS TO DEALS. Just as every construction project needs a blueprint, your business needs a strategic plan to reach new clients. Our GTM strategy helps construction firms connect with decision-makers, win more bids, and build lasting client relationships. — Schedule a Con

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Problem-Centric Selling

Implementing the Gap Selling methodology can significantly enhance the effectiveness of construction sales teams by shifting the focus from merely promoting services to deeply understanding and addressing client-specific challenges. Here's how it brings value..

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