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GTM
IT ALL STARTS WITH THE RIGHT BLUEPRINT
In construction, every successful project begins with a clear, actionable blueprint—a foundational guide that ensures each step aligns with the ultimate goal. Similarly, a strong Go-to-Market (GTM) strategy serves as a blueprint for success.
GTM is the framework that defines how a product or service reaches its intended audience, from identifying the right market segments to crafting messaging that resonates and choosing the most effective distribution channels. In the construction industry, where precision and timing are paramount, a well-executed GTM strategy ensures new technologies, services, or tools are introduced efficiently and effectively.
By addressing the unique needs of project managers, contractors, and field teams, a solid GTM plan not only drives adoption but also enhances collaboration and productivity, paving the way for streamlined operations and measurable success.
GTM Tools and Tactics
A Go-to-Market (GTM) strategy can be a game-changer for construction by aligning sales, marketing, and operational efforts to drive sustainable growth. At Go First Consulting, we help you design and implement a results-driven GTM strategy that bridges the gap between your business goals and real-world execution.
Targeting Strategy
We guide you in identifying and reaching your ideal customers.
Channel Selection
We help you choose the most effective channels for your business.
Sales Materials
We create impactful sales decks and talk tracks.
Email Campaigns
We design targeted email strategies to engage prospects.
Value Mapping
Clarifying and communicating the unique value your company delivers to stand out in a crowded market.
Ideal Customer Profiles (ICP)
Helping you define (or refine) detailed customer profiles to streamline prospecting and outreach.
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Our Process
Your home design and construction business deserves a marketing plan as thoughtful and impactful as the spaces you create. Just as you meticulously plan each client's project, we'll craft a strategic marketing blueprint to propel your company forward.
When you partner with us, we begin by designing a comprehensive marketing strategy that seamlessly integrates tactics across all your channels. Everything works in harmony to drive profitable growth for your remodeling business.
Real Progress requires Real Insight.

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Step 1:
Book a Strategy Call
We begin with a comprehensive analysis of your current operations, your team’s individual functions, your market, and a direct assessment of any existing GTM strategy.
This often includes but is not limited to:
  • Guidance on your targeting strategy
  • Help with channel selection
  • Creation of sales decks
  • Creation of talk tracks
  • Creation of email campaigns
  • Value mapping
  • Ideal customer profiles (even if you already have versions done)
  • Interviews with your team members

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Step 2:
We'll get to Work
If it looks like you’d benefit from Go First's strategic solutions, we’ll dive into the next step: creating a tailored Action Plan & Blueprint. During this stage, we’ll craft a clear, comprehensive strategy designed specifically for your construction business.
  • No more scattered tactics or hit-or-miss campaigns. Our Blueprints are built to deliver results, with every recommendation laser-focused on driving revenue and boosting profitability.

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GTM

A Go-to-Market (GTM) strategy brings significant value to construction sales teams by aligning their efforts with clear, actionable plans to win more projects, improve efficiency, and drive revenue growth. Here's how..

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Step 3:
Systems that Scale
Once your Blueprint is complete, the next step is deciding how to bring it to life. Whether you choose to work with Go First, another partner, or your in-house team, the choice is all about what’s best for your construction business. No matter how you implement it, you’ll have peace of mind knowing every tactic is part of a bigger plan focused on your growth and success.

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Problem-Centric Selling

Implementing the Gap Selling methodology can significantly enhance the effectiveness of construction sales teams by shifting the focus from merely promoting services to deeply understanding and addressing client-specific challenges. Here's how...

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Reveal The Gaps
We investigate 150+ revenue efficiency factors. We assess the maturity of your revenue engine and establish a starting point.
We then tailor your Revenue Operations Roadmap to meet your specific needs.

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Visualize A Way Forward
Your Revenue Operations Roadmap is a living document, constantly evolving as progress is made.
It defines your target objectives, key results, and the path to achieve them.

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Stay Fast and Focused
Your roadmap is executed in bi-weekly sprints.
Each sprint begins with a key stakeholder meeting, reviewing the roadmap to identify the next steps.

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Challenge Your Thinking
We create breakthroughs in your revenue growth with consistently evolving data insights.
You get visibility into what's working and not, and you continuously improve revenue data over time.

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Evolve With Progress
Quarterly Retrospectives allow us to review progress made, results produced, and the major initiatives to tackle.
Success Story: Dryft

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Background
Dryft, a Swedish full-service provider of home improvements and maintenance services, was founded in 2020 and faced rapid growth that outpaced their existing systems.

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Challenge
Dryft relied heavily on spreadsheets and informal communication methods, which became inefficient as the company expanded.

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Solution
They adopted HubSpot CRM to centralize their information and streamline processes.

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Results
The time spent on information sharing was reduced by 75%, significantly enhancing customer service quality. This allowed Dryft's craftsmen to take ownership of their work, leading to higher job satisfaction and improved customer interactions.
Success Story: Bechtel
Comprehensive Case Study Library
Bechtel, a global engineering company, has developed a comprehensive library of case studies that highlight their extensive capabilities across various sectors. Their case studies not only detail project specifics but also include engaging content such as videos that feature historical artifacts discovered during construction.
Enhanced Brand Visibility
This approach not only demonstrates Bechtel's expertise but also attracts interest from those passionate about history and architecture, thus enhancing their brand visibility and credibility in the construction market.
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