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MARKETING & LEADFLOW
How do I market my remodeling business effectively?
Hey remodelers,
Let's cut straight to it. Your incredible craftsmanship deserves to be seen, but in today's competitive market, skill alone won't fill your pipeline. Today's digital landscape has completely transformed how remodeling businesses connect with potential clients. Effective remodel marketing is no longer optional—it's essential for your success.
I've spent years helping remodeling businesses transform their marketing approaches, and I'm ready to share the strategies that actually move the needle. Let's break down what works.

by Grant Fuellenbach

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Table of contents
  • BUILDING A STRONG FOUNDATION
BUILDING A STRONG FOUNDATION
Start With a Rock-Solid Foundation

Clear Marketing Goals
SMART objectives
Comprehensive Budget
6-20% of revenue
Target Audience Definition
Demographics & psychographics
Before launching any marketing campaigns, you need to deeply understand who your ideal client really is. This means going beyond basic demographics like location and income to understand their needs, behaviors, and what triggers them to seek out remodeling services.
Ask yourself:
  • Who are your most profitable past clients?
  • What specific problems were they trying to solve?
  • How did they find you?
Once you've nailed your target audience, set SMART marketing goals for your remodeling business. Whether it's generating 10 qualified kitchen renovation leads monthly or boosting your website conversion rate by 15%, specific goals create a clear roadmap for your marketing activities.
Pro Tip: For remodeling companies in their first five years, allocate 12-20% of gross revenue to marketing. Established companies can target 6-12%. This investment is crucial for capturing market share and ensuring sustainable growth.
ESTABLISHING YOUR ONLINE PRESENCE
Build Your Digital Home Base
Professional Website
Your website isn't just an online brochure—it's the foundation of your entire remodeling company marketing strategy. It should attract potential clients and clearly communicate your unique value. Key elements include user-friendly design with consistent branding, intuitive navigation, clear calls-to-action, and lightning-fast loading times.
Remember: A significant portion of your traffic will come from mobile devices, so ensure your site looks and functions perfectly on smartphones.

gofirstconsulting.com

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Learn the critical KPIs for remodeling success: revenue per project, lead conversion, job costing accuracy, profit margins and more. Start measuring what matters now.

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Tired of clients ghosting after you send an estimate? Frustrated by scope creep and last-minute changes? DOWNLOAD TODAY Learn More

WEBSITE WORK
Key Elements of Website Optimization for Remodeling Businesses
SEO WORK
Dominate Local Search Results
Keyword Research
Identify relevant and high-value terms like "kitchen remodel Fort Collins" or "bathroom renovation near me"
On-Page & Technical SEO
Optimize website content, structure, metadata, site speed, and mobile-friendliness
Local SEO
Optimize Google Business Profile, build local citations, and manage customer reviews
Pay-Per-Click (PPC) Advertising
Create targeted ads for immediate visibility and qualified traffic
SEO is absolutely critical for remodelers. When homeowners search "kitchen remodel near me" or "bathroom renovation [your city]," your business needs to appear. This requires thorough keyword research, on-page optimization, technical SEO improvements, and building your site's authority through quality backlinks.
For local remodelers, local SEO deserves special attention. Optimize your Google Business Profile with accurate information, high-quality project photos, and actively manage customer reviews. Ensure your business name, address, and phone number are consistent across all online directories to strengthen your local search presence.
Need immediate leads? PPC advertising puts your remodeling business at the top of search results for relevant keywords. You'll pay only when someone clicks your ad, making it cost-effective for generating qualified leads while your organic search strategy builds momentum.
CONNECTING AND ENGAGING
Showcase Your Transformation Magic
Facebook
Broader audience engagement, informative content sharing, and targeted advertising campaigns
Instagram
Showcase before-and-after photos, project portfolios, and design inspiration
LinkedIn
Professional networking, industry insights, and B2B connections
Pinterest
Visual inspiration boards, design ideas, and project showcases
Social media provides the perfect platform for remodeling businesses to showcase visual transformations. Platforms like Instagram and Pinterest are particularly powerful for sharing before-and-after photos, project portfolios, and design inspiration to attract potential clients.
CONTENT STRATEGY
Marketing Strategies for Remodeling Businesses
Informative Blog Posts
  • Home improvement tips
  • Project updates
  • Insights into remodeling process
  • Keyword-optimized content
Visual Content
  • High-quality before-and-after photos
  • Time-lapse videos of projects
  • Virtual tours of completed work
  • Videos highlighting company approach
Educational Resources
  • How-to guides for smaller home tasks
  • Detailed case studies of renovations
  • Design trend analysis
  • Material comparison guides
Content marketing establishes your expertise and builds trust with potential clients. Create informative blog posts about home improvement tips, project updates, and insights into the remodeling process. Develop detailed case studies of successful renovations that demonstrate your capabilities and attract clients seeking similar results.
Visual content is your secret weapon: High-quality before-and-after photos provide tangible proof of your craftsmanship. Time-lapse videos documenting project progress offer a captivating way to showcase your skills. Virtual tours of completed projects give potential clients an immersive experience of your work.
THE POWER OF REPUTATION
Leverage Your Most Powerful Asset:
Happy Clients
Building Trust Through Social Proof
In an industry where projects involve significant investments and personal spaces, positive online reviews act as powerful social proof. They demonstrate to prospective customers that others have been satisfied with your work, significantly influencing decision-making for important remodeling projects.
Managing Customer Feedback
Take action: Implement proactive strategies for soliciting feedback. Provide satisfied clients with direct links to leave reviews on Google, Yelp, or Houzz. Send follow-up emails after project completion requesting feedback. Consider offering referral incentives to encourage clients to recommend your services.
Showcasing Testimonials
Display these testimonials prominently on your website homepage, project portfolios, and in social media posts to amplify their impact and reinforce your reputation.
EXPANDING YOUR REACH
Don't Forget the Power of Offline Connection
Traditional Marketing Methods
  • Print advertisements in local Fort Collins newspapers and magazines
  • Direct mail campaigns targeting specific neighborhoods
  • Yard signs at completed project sites
  • Participation in local home shows and community events
  • Personalized follow-ups with past clients
Strategic Partnerships
  • Referral networks with local subcontractors, realtors, and plumbers
  • Engagement with Fort Collins business associations
  • Membership in the Fort Collins Chamber of Commerce
  • Partnerships with local charities
  • Collaboration with complementary businesses
Community Engagement
  • Sponsoring local events and sports teams in Fort Collins
  • Donating time and materials to local nonprofits
  • Participating in community improvement projects
  • Hosting educational workshops on home improvement
  • Offering special promotions for local residents
While digital marketing is essential, effective remodeling marketing strategies also include targeted offline methods. Print advertisements in local publications, direct mail campaigns to specific neighborhoods, and yard signs at completed project sites can reach local audiences effectively.
Build strategic partnerships with local subcontractors, realtors, and plumbers to create a mutually beneficial referral network. Join local business associations and chambers of commerce to establish valuable connections.
Community engagement matters: Sponsor local events or sports teams to increase visibility. Donate time and materials to nonprofits or community projects. Host educational workshops on home improvement topics to establish yourself as an industry expert while attracting homeowners seeking advice.
MEASURING SUCCESS
Measure What Matters
To ensure your remodeling marketing strategies deliver real ROI, identify and track key metrics aligned with your business goals. Don't just throw money at marketing—know exactly what's working.
Track these essential KPIs:
1
Website traffic and engagement metrics
(bounce rate, time on page)
2
Leads generated through different channels
3
Conversion rates from leads to clients
4
Email marketing performance
(open rates, click-through rates)
5
Social media engagement and website referrals
6
SEO rankings for target keywords
7
Cost per lead and customer acquisition cost
8
Customer lifetime value
Use tools like Google Analytics for website data, CRM systems to track leads, and dedicated ROI reporting tools to consolidate information from various sources.
By continuously monitoring performance data, you can make informed decisions to optimize your remodeling company marketing. Increase investment in what's working, refine underperforming strategies, and confidently direct your marketing budget toward the highest-ROI activities.
TIME TO TRANSFORM YOUR MARKETING
Strong Online Presence
Professional website, SEO, and PPC advertising
Client Engagement
Social media, content marketing, and reviews
Local Connections
Community involvement and partnerships
Data-Driven Decisions
ROI measurement and strategy optimization
Effective remodel marketing isn't about trying everything and hoping something sticks. It's about implementing proven strategies aligned with your specific business goals and target audience.
Remember: Your incredible craftsmanship deserves to be seen. But it takes strategic, consistent marketing to ensure the right clients find you at the right time.
Ready to elevate your remodeling business marketing? Start implementing these strategies today, measure what matters, and watch your business grow.
To your success,
- Grant
P.S. Which of these remodeling marketing strategies will you implement first? I'd love to hear your plan!
THE FRAMEWORK
Purpose-Built for Builders
The Strategic Roadmap to Predictable Profits.
Stop chasing unpredictable results. Our proven framework guides you step-by-step from operational chaos to scalable success.
1
​Assess​
Diagnose your business with our Growth Assessment to pinpoint key opportunities. Together, we forge your custom strategic roadmap for profitable growth.
2
In our intensive 6-week MAP, we implement systems hands-on – from leadflow to project completion – tackling your biggest challenges for immediate growth.
3
Refine and automate your systems for peak efficiency and predictable growth. Scale your business confidently while reclaiming your valuable time.
ACTION ITEMS & TAKEAWAYS
RESOURCES

gofirstconsulting.com

7 Essential KPIs Every Remodeler Must Track for Business Growth

Learn the critical KPIs for remodeling success: revenue per project, lead conversion, job costing accuracy, profit margins and more. Start measuring what matters now.

gofirstconsulting.com

Remodeling Process Playbook | Stop Losing Projects & Keep Clients Aligned

Tired of clients ghosting after you send an estimate? Frustrated by scope creep and last-minute changes? DOWNLOAD TODAY Learn More

WORKS CITED
Works cited
  1. Renovate Your Success with Marketing for Home Remodeling ..., accessed April 3, 2025, https://comradeweb.com/blog/home-remodeling-marketing-tips/
  1. Remodel Reach Marketing, accessed April 3, 2025, https://remodelreachmarketing.com/
  1. Marketing for Remodeling and Home Improvement | Socius, accessed April 3, 2025, https://www.sociusmarketing.com/remodeling-marketing/
  1. 14 Remodeling Marketing Tactics for 2025 - On The Map Marketing, accessed April 3, 2025, https://www.onthemap.com/blog/remodeling-marketing/
  1. Remodeler Marketing | Builder Funnel, accessed April 3, 2025, https://www.builderfunnel.com/remodeler-marketing
  1. Home Remodeling Marketing: A Guide to Taking Your Marketing ..., accessed April 3, 2025, https://www.marketsharp.com/blog/home-remodeling-marketing-guide/
  1. Marketing Tips and Tricks for Fort Collins Contractors - Kekoa Group, accessed April 3, 2025, https://kekoa-group.com/marketing-tips-and-tricks-for-fort-collins-contractors/
  1. Remodel Marketing Pros: Home, accessed April 3, 2025, https://www.remodelmarketingpros.com/
  1. 5 Best Remodeling Company Marketing Ideas in 2025 - WebFX, accessed April 3, 2025, https://www.webfx.com/industries/home-repair/remodeling/marketing-ideas/
  1. Affordable & Effective Marketing Strategies for Your Home Remodeling Business, accessed April 3, 2025, https://www.snaprecordings.com/blog/affordable-effective-marketing-strategies-for-your-home-remodeling-business
  1. 20 construction marketing ideas for 2024 - Buildertrend, accessed April 3, 2025, https://buildertrend.com/blog/construction-marketing-ideas/
  1. Offline Marketing Ideas for Construction Companies - Buildertrend, accessed April 3, 2025, https://buildertrend.com/blog/offline-marketing-ideas/
  1. Marketing Blog - Valpak of N. Colorado & S. Wyoming in Fort Collins ..., accessed April 3, 2025, https://www.valpakcolorado.com/blog/category/home-improvement-marketing
  1. Making the Best of Construction - City of Fort Collins, accessed April 3, 2025, https://www.fcgov.com/business/files/construction-toolkit-for-businesses.pdf?1660277156
  1. Measuring ROI in Construction Marketing Campaigns, accessed April 3, 2025, https://www.madebyfactory.com/measuring-roi-in-construction-marketing-campaigns/
  1. Maximize Remodeling ROI with Google Performance Max Ads, accessed April 3, 2025, https://remodelingmarketingteam.com/maximizing-remodeling-roi-with-google-performance-max-ads/
  1. ROI Reporting: A Brief Guide to Measuring Business Success - TapClicks, accessed April 3, 2025, https://www.tapclicks.com/blog/showing-roi-to-clients-with-3-reports
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