Initial Site Visit Script
First impression matters.
Download our proven Initial Site Visit Script to confidently guide client conversations, uncover needs using GAP Selling, and set the stage for closing more high-value design/build projects.
01. Warm Greeting and Small Talk
(First 5 minutes)
Purpose:
  • Build rapport, make a positive first impression, and transition into the meeting.
Script:
"Hi [Client Names], thanks for having me today. It's great to finally see the space/meet you in person."
(Engage in brief, genuine small talk related to the project or their home.
Observe your surroundings for conversation starters.)
"I'm excited to learn more about your vision for this project.
Before we dive in, did you have any initial questions you wanted to ask me?"
02. Setting Expectations
and Framing the Meeting
(5 Minutes)
Purpose:
  • Establish a clear agenda, set expectations, and position yourself as a trusted advisor.
Script:
"To make the most of our time today, I'd like to suggest a general framework for our conversation. First, I'd love to hear more about your goals for this project and what you're hoping to achieve. Then, I can share a bit about our process and how we typically work with clients. Finally, we can discuss some specifics like timelines, potential challenges, and next steps. Does that sound good to you?"
"My main goal today is to understand your needs and see if we're a good fit to work together. There's absolutely no obligation, and it's okay to say 'no' if you feel it's not the right match. At the same time, if you like what you hear and believe we can help you achieve your vision, then it's okay to say 'yes' to exploring the next steps. All I ask is that you be open to sharing your thoughts and giving me a clear yes or no at the end. How does that sound?"
03. Understanding Their "Current State"
(15-20 Minutes)
Purpose:
  • Uncover the client's current situation, challenges, and pain points (using GAP Selling principles).
Script:
  • "So, tell me a bit more about what inspired you to take on this [project type] project."
  • "What are some of the key things you're hoping to achieve with this remodel/new build?"
  • "Have you done any renovations/built a home before? What was that experience like?"
  • "What's your biggest concern or challenge going into this project?"
  • "What does your timeline look like for this project?"
  • "What's most important to you in choosing a builder/contractor?"
  • "Have you already started speaking with other builders/getting quotes?"
  • (If they mention budget): "That's helpful to know. Many of our clients have a general budget in mind but find it helpful to explore different options and see how they align with their vision. We can definitely discuss how to maximize your investment and achieve your goals within your budget."
  • (If they have design inspiration): "These are great! Can you tell me a bit more about what you like about these specific designs/elements?"
  • (Use the client selections checklist as a guide, but keep it conversational. Focus on understanding their motivations and priorities.)
  • (Take detailed notes, actively listen, and ask clarifying questions.)
03. Understanding Their "Current State"
(15-20 Minutes)
Purpose:
  • Uncover the client's current situation, challenges, and pain points (using GAP Selling principles).
Script:
  • "So, tell me a bit more about what inspired you to take on this [project type] project."
  • "What are some of the key things you're hoping to achieve with this remodel/new build?"
  • "Have you done any renovations/built a home before? What was that experience like?"
  • "What's your biggest concern or challenge going into this project?"
  • "What does your timeline look like for this project?"
  • "What's most important to you in choosing a builder/contractor?"
  • "Have you already started speaking with other builders/getting quotes?"
  • (If they mention budget): "That's helpful to know. Many of our clients have a general budget in mind but find it helpful to explore different options and see how they align with their vision. We can definitely discuss how to maximize your investment and achieve your goals within your budget."
  • (If they have design inspiration): "These are great! Can you tell me a bit more about what you like about these specific designs/elements?"
  • (Use the client selections checklist as a guide, but keep it conversational. Focus on understanding their motivations and priorities.)
  • (Take detailed notes, actively listen, and ask clarifying questions.)
05. Exploring Their "Future State"
(10-15 Minutes)
Purpose:
Help them envision their desired outcome and further define the "gap" between their current state and future state.
Script:
  • "Let's imagine the project is complete, and you're living in your newly remodeled space/dream home. What does that look and feel like?"
  • "How do you envision using this new space?"
  • "What are some of the 'must-haves' for this project?"
  • "Are there any specific design elements or features that are particularly important to you?"
  • "If you could wave a magic wand, what would be the ideal outcome of this project?"
  • (Continue to use the client selections checklist as a guide, but focus on the 'why' behind their choices.)
06. Discussing Budget and "The Gap"
(5-10 Minutes)
Purpose:
Address the budget question in a value-focused way and further explore the negative impacts of their current situation.
Script:
  • "Thinking about everything we've discussed, and understanding that it's still early in the process, do you have a budget range in mind for this project?"
  • (If they provide a budget): "That's helpful. Based on your vision and the scope of work we've discussed, that budget seems [realistic/ambitious/low]. We can certainly explore options within that range and discuss how to maximize your investment."
  • (If they are hesitant about the budget): "No problem. Many of our clients find it helpful to first explore the possibilities and then work with us to align their vision with a realistic budget. We're happy to provide some preliminary estimates based on what we've discussed."
  • (Transition to "The Gap"): "So, it sounds like your current situation is [briefly summarize their current state and challenges], and your ideal future is [briefly summarize their desired future state]. What are some of the biggest obstacles preventing you from bridging that gap and achieving your vision?"
  • "What would be the impact on your [lifestyle, family, well-being, etc.] if you were to achieve this vision?"
  • "What would be the impact if you were unable to make these changes?"
07. Next Steps and Close
(5 Minutes)
Purpose:
Summarize the conversation, propose a clear next step, and ask for a yes or no decision.
Script:
  • "Based on everything we've discussed today, I'm confident that we can help you achieve your goals for this project. It sounds like [mention a specific pain point or goal] is a top priority for you, and our process is designed to address that directly."
  • "The next step would be to [describe your specific next step, e.g., "schedule a more in-depth design consultation," "develop a preliminary proposal and budget estimate," "create a detailed scope of work"]. This will allow us to [explain the benefits of the next step, e.g., "further refine your design preferences," "provide you with accurate pricing," "develop a comprehensive project plan"].
  • "We have found that setting a date for our clients to have their quotes in helps keep the process moving forward for them. Are you speaking with any other companies? Would you like to set a date to have their quotes in by so that you can make a decision? That will help prevent this process from dragging on, meaning that we can get started on your project sooner."
  • "How does that sound? Would you like to move forward with [the next step]?"
  • (If yes): "Fantastic! Let's get that scheduled right now. I have [mention your availability]." (Sign Authorization to proceed if applicable).
  • (If no): "I understand. Thanks for taking the time to explore this with me. I appreciate your honesty. Would you mind if I followed up in a few months to see how things are progressing?
Important Considerations
  • Flexibility: This is a template, not a rigid script. Be prepared to adapt and adjust based on the client's responses and the flow of the conversation.
  • Active Listening: Pay close attention to the client's verbal and nonverbal cues. Listen actively and ask clarifying questions to ensure you fully understand their needs.
  • Authenticity: Be yourself and let your personality shine through. Building rapport and trust is essential.
  • Practice and Refinement: Practice the script with your team and refine it based on your experiences in real-life sales situations.
By using this revised script as a guide and incorporating the principles of GAP Selling and consultative sales, you can transform your initial site visits into productive, client-focused interactions that lead to more closed deals and satisfied clients. Remember to focus on building relationships, understanding needs, and demonstrating value at every step. Good luck!