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SALES FUNNEL FOR CONTACTORS
10-Step Process to Win More Profitable Projects
A FREE PLAYBOOK FROM GO FIRST
Discover how the top 5% of building company owners get booked 6-12 months in advance with profitable projects by focusing on solving their clients' problems, not just selling their services.
The Secret to Building Success
The Constant Hustle
Are you a building company owner tired of the constant hustle for the next job? Do you dream of a full pipeline of profitable projects with clients who appreciate the value you bring? It's time to shift your focus from selling your services to solving your clients' problems.
The Secret Weapon
This is the secret weapon of the most successful builders. They understand that homeowners don't just want a new kitchen or an addition – they want solutions to their problems. They want a more comfortable home, a space that works for their growing family, or a solution to those sky-high energy bills.
Understanding the Contractor
Sales Journey
A sales funnel for contractors is a systematic approach to attracting, qualifying, and converting potential clients into profitable projects. Unlike traditional businesses, contractors face unique challenges with longer sales cycles, complex decision-making processes, and higher project values. The right sales funnel helps you eliminate tire-kickers, attract ideal clients, and close more high-value projects.
What You'll Discover Inside
The SPICED Sales Methodology for Contractors
The most effective contractor sales funnels follow the SPICED methodology—a framework specifically designed for complex sales with recurring revenue potential:
1
S - Situation
Gain comprehensive understanding of the prospect's current business environment:
  • Property condition assessment
  • Existing pain points with their space
  • Project timeline requirements
  • Budget constraints and expectations
2
P - Pain
Identify specific problems the prospect is experiencing:
  • Functionality issues in current space
  • Aesthetic concerns that diminish enjoyment
  • Maintenance problems causing ongoing expense
  • Space limitations affecting lifestyle or business operations
3
I - Impact
Determine consequences of these pain points:
  • Financial costs of delayed renovation
  • Emotional toll of living/working in an inadequate space
  • Opportunity costs of not maximizing property value
  • Safety or compliance issues requiring attention
4
C - Critical Event
Uncover time-sensitive factors creating urgency:
  • Family changes (new baby, aging parents moving in)
  • Business growth requiring facility expansion
  • Seasonal considerations for project timing
  • Property deterioration requiring immediate attention
5
E - Decision
Map the prospect's decision-making process:
  • Identify all stakeholders in the project
  • Understand their evaluation criteria
  • Document approval processes
  • Establish project timeline parameters
6
D - Design Solution
Present customized solutions that directly address identified issues:
  • Provide clear visualization of proposed changes
  • Explain how solutions solve specific problems
  • Differentiate your approach from competitors
  • Present appropriate options at various price points
This Guide is For You If:
Ready for Growth
You're a building company owner ready to take your business to the next level.
Value-Driven
You're tired of competing on price and want to stand out based on your expertise and value.
Seeking Consistency
You want a predictable pipeline of profitable projects with clients who appreciate your problem-solving skills.
Aiming for the Top
You're ready to learn the strategies that the top 5% of builders use to achieve consistent success.
Limited Time Bonus!
1
Download the Guide
Get the 10-Step Sales Guide today
2
Receive Bonus
Get a FREE "Initial Site Visit Script" example
3
Implement Gap Selling
Script infused with powerful Gap Selling questions
4
Uncover Client Needs
Start uncovering your clients' true needs immediately
Take the First Step Towards Building Success

1

2

3

1
Stop Chasing Jobs
2
Start Attracting Clients
3
Build a Profitable Business
Stop chasing after every job and start attracting the right clients. Download your free guide and bonus script today and take the first step towards building a more profitable and fulfilling business.
THE FRAMEWORK™
Purpose-Built for Builders
YOUR Strategic Roadmap to Predictable Profits.
We guide builders from operational chaos to predictable profitability using our proven, structured approach
1
​Assess​
Diagnose Your Business.
Create Your Strategic Roadmap.
2
Install Your Foundation for Scalability (The 6-Week MAP™)
3
Sustain Momentum.
Optimize Performance
Since 2021, GO First® has helped 312+ builders leverage AI and automation to create predictable sales pipelines and escape the feast-or-famine cycle.
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Free Resources
10-Step Sales Process
Discover how the top 5% of building company owners get booked 6-12 months in advance
Remodeling Process PlaybookMaster client communication, streamline sales, build trust, win better projects.
300pt. QA Checklist
The Ultimate Guide to Consistent Quality.
Solving the Subcontractor Challenge
Practical solutions to effective strategies for vetting, and securing quality subcontractors
109 SOPs Every Team Needs
Free resource of example standard procedures
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