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CASE STUDY
Summit CONST.
Learn how Summit Construction Co. revolutionized their business and achieved growth. Their journey offers insights for construction firms ready to scale.
Table of contents
  • The Challenge
  • Phase 01 – ASSESS
The Challenge
Inconsistent Project Pipeline
Heavy dependence on referrals created unpredictable revenue cycles, making it difficult to maintain steady crews and manage resource allocation throughout the year.
Inefficient Client Management
Project managers spent valuable hours on routine communication and proposal follow-ups, reducing their capacity to oversee active remodeling projects and ensure quality control.
Lead Qualification Bottlenecks
Without a structured system to evaluate potential projects based on scope, budget, and timeline, the team struggled to focus on ideal clients for their design/build expertise.
Underutilized Digital Presence
Their exceptional craftsmanship and design capabilities weren't effectively showcased online, causing them to miss opportunities with homeowners actively searching for high-end remodeling services.
The Solution
From Chaos to a Scalable Machine
GO First didn't just sell Summit Construction software; we partnered with them to install a complete operational framework. The goal was to transform their chaotic, owner-reliant operation into a predictable, scalable, and profitable business asset. This was achieved by guiding them through the three phases of the GO First FrameWork™.

Phase 01 – ASSESS

(The Diagnostic) Before building, we conducted an initial 10-Point Diagnostic to uncover the core challenges hindering Summit Construction's growth. Problem Identified Summit lacked a defined sales process, leading to unpredictable revenue. Reactive client communication also consumed valuable owner time and caused homeowner anxiety. The Roadmap The diagnostic yielded a clear, actionable roadmap, identifying precise systems to build during the 6-Week MAP™ for rapid, high-impact results.

Phase 2 – BUILD

(The 6-Week MAP™) The Momentum Action Plan (MAP™) served as the intensive "SOP-Implementation Engine" where we built the foundational systems for Summit's success, transforming operations from reactive to proactive. Install a True Sales Engine Action: We custom-configured HubSpot to mirror their design/build methodology, turning it into an active sales playbook. Automation: Implemented workflows for lead scoring and automated follow-ups, ensuring no high-value opportunity was ever missed. Systematize Client Communication Action: We replaced reactive check-ins with automated, milestone-based project updates, slashing client-initiated inquiries by 40%. Efficiency: Co-developed a library of response templates, ensuring clients received clear, consistent, and professional answers every time. Define the Sales Process Action: Transformed their approach to a consultative journey, focusing on understanding complex renovation challenges first. Tools: Created conversation frameworks and a "Shock and Wow Sales Package" that immediately differentiated them from competitors.

Phase 3 – SCALE

(The BUILDER ACADEMY™) With a stable operational foundation, the focus shifted to optimization and growth within the Builders Academy™. This is where Summit continues to refine its machine, ensuring long-term predictability and profitability by leveraging data and advanced insights. Dominate the Local Market Action: We launched targeted advertising campaigns and optimized their digital presence to dominate local search results for "premium remodeling services" in Palmer Lake. Result: This attracted a steady stream of qualified, ready-to-commit clients who were a perfect fit for their newly defined process. Ongoing Optimization Action: We recently used their own sales data to further refine the lead-scoring matrix in HubSpot, allowing them to instantly prioritize the most profitable project types. What's Next: The current focus is on building out advanced performance dashboards, giving the owner a real-time view of business health so they can continue to step back from operations and focus on vision.

The Results
+30%
Increase in High-Value Projects
Strategic lead scoring boosted Summit's luxury remodel revenue.
+25%
Faster Sales
Cycles
Automated follow-ups cut lead-to-project time
by 25%.
+50%
Improvement in Client Satisfaction
Automated updates
boosted referrals and reviews.
+40%
Increase in
Website Leads
Targeted digital marketing boosted pre-qualified prospects.
Client Testimonial
"The GO First team transformed our entire approach to business development. They didn't just provide tools—they delivered a comprehensive strategy that revolutionized our client relationships. Thanks to their guidance, we've streamlined our processes, doubled our high-value projects, and created a client experience that sets us apart in the design-build industry. Our team now operates with clarity and purpose, consistently winning the exact type of renovation projects we want."
— James Harper, Founder & CEO, Summit Construction Co.
The Path from Chaos to Control
YOUR Strategic Roadmap to Predictable Profits.
We guide builders from operational chaos to predictable profitability using our proven, structured approach
1
​Assess​
10pt. Diagnostic
Strategic Roadmap.
We start with an exhaustive 10-Point Diagnostic of your entire operation—from financials to field ops. This isn't guesswork; it's a data-driven process to uncover the root causes of profit leaks and operational friction, giving you a clear, actionable blueprint for growth.
2
BUILD
6-Week MAP™
SOP-Engine
This is where insight turns into action. The 6-Week MAP™ is an intensive, done-with-you sprint where we install the 6 Core Systems that form your business's operational backbone. We implement proven SOPs and practical AI tools to drive immediate results.
3
SCALE
Builders Academy™
Ongoing Mastery.
Sustainable growth requires ongoing focus. The Builders Academy™ is our implementation-focused coaching program that guides you through a detailed roadmap tailored to your specific growth stage—from Startup to a valuable, Sellable asset that runs without you.
The Proof Is in the Profit.
Discover why clients rave about our results-driven service. Schedule a consultation to explore how we can elevate your construction business.
+25%
INCREASE IN
Revenue Generated
+65%
increase in
net-new profit
9+
Hours worked
less/week
Avg. Revenue Increase of
$775,564 Per Year.
Avg. Profit Increase of
$185,564 Per Year.
Avg. Revenue Increase of
$775,564 Per Year.

What Our Clients Say

Maria V. President, Rabina Builders "Our sales process felt like guesswork. In just six weeks, Grant and his team helped us install a clear, tech-enabled system that brought immediate predictability to our pipeline." Jessica Chen Owner, Anderson Design + Build "Finally have processes that make sense for us. The MAP helped set up tech that actually simplifies things, didn't just add more logins." Daniel P. Owner, Builder Brothers Group "Our lead process was a mess. Grant helped us get it dialed in. Finally know where qualified leads are coming from and how to close them."


GET STARTED
DON'T LET 'GOOD ENOUGH'
GROUND YOUR POTENTIAL
Most construction teams leave money on the table by underutilizing their CRM and sales tools. It’s time to fix that. Optimize your systems, win more projects, and keep the clients you’ve worked so hard to earn.
Unlock your full potential today.

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GO-TO-MARKET (GTM)

MARKETING STRATEGY FROM DRAFTS TO DEALS. Just as every construction project needs a blueprint, your business needs a strategic plan to reach new clients. Our GTM strategy helps construction firms connect with decision-makers, win more bids, and build lasting client relationships. — Schedule a Con

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Problem-Centric Selling

Implementing the Gap Selling methodology can significantly enhance the effectiveness of construction sales teams by shifting the focus from merely promoting services to deeply understanding and addressing client-specific challenges. Here's how it brings value..

Since 2021, GO First® has helped 312+ builders leverage AI and automation to create predictable sales pipelines and escape the feast-or-famine cycle.
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Free Resources
10-Step Sales Process
Discover how the top 5% of building company owners get booked 6-12 months in advance
Remodeling Process PlaybookMaster client communication, streamline sales, build trust, win better projects.
The Dream 100
Clarity to make smart, valuable decisions that go far beyond the basic blueprint.
300pt. QA Checklist
The Ultimate Guide to Consistent Quality.
Solving the Subcontractor Challenge
Practical solutions to effective strategies for vetting, and securing quality subcontractors
The Profitable Change Order Kit
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109 SOPs Every Team Needs
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